LA CENTRALE

We are proud to have supported La Centrale, alongside agencies BETC and Bloom, through this major strategic turning point. In just 4 weeks, we brought a saga of 25 cars and over 10 commercials to life. 

To meet this creative challenge, we deployed an innovative workflow blending 3D and Generative IA to design and build 25 custom vehicles. This hybrid approach allowed us to combine realism with agility, meeting the high standards of an iconic brand that has become the go-to for all automotive projects.

It has been an intense journey and a seamless collaboration where technology served high-impact storytelling. This is only the beginning!